Graphic Designer
An interactive web experience to celebrate State Auto's 100 years as a company.
Skills: Web design, UI/UX research and development, motion graphics, photo restoration
A website to celebrate State Auto's 100 year history
Where to start with a century of history? The project began in a dusty (also 100 year-old) basement where we rifled through stacks of old photos, scanned newspaper clippings and digitized video reels.
Working with copy from my team and the Centennial mark from my creative lead, I set about creating a fully interactive timeline website, which allowed visitors to explore and interact at their pace.
The use of various techniques, such as "2.5D" animation, colorization and digital restoration helped bring these 'artifacts' to life—such as this photograph of the company's founders.
Why use a video thumbnail, when you could use an old retro TV and Rubik's cube instead?
Fusing elements of web design, animation, photo manipulation, video editing, and even music, (I created an original background track) this project was a privilege to take on, stretched me creatively, and received accolades for my team and the company.
I redesigned the homepage for an online organic baby formula company
Skills: Web design, marketing design
Design isn’t making things look pretty. It’s visual communication. Show them what’s important, why they should care, and what to do about it.
Color-coordination often helps guide a users path, whether they are aware of it or not.
Mixing product links and brand pieces can help balance the page flow. And giving the user a variety of paths encourages a user to engage with the site.
The hero, product categories, and special callouts — custom tailored for mobile compatibility.
Web page designs for Honda Logistics North America
Telling the story of Honda Logistics through unique, contentful, and highly interactive page designs
An interactive map displays the various companies HLNA partners with across North America.
The company’s rich cultural legacy and core philosophy was a key aspect of HLNA’s story to tell.
I redesigned the interface and user experience of a marketing company blog.
Skills: web design, UI/UX design
This is the central hub where blog posts are populated. The blog allows for several key sizes and post styles.
A “sticky” sidebar filter of categories allows you to filter the posts in the feed.
The blog had a bunch of old archived posts. How do you quickly navigate through all that content? An archive tab that allows year/month navigation was the solution.
Posts pop up in a modal box with internal navigation links, including: sharing, contact, and tags.
This tab allows a direct line to get in touch with the expert(s) who wrote the article.