
Executive Leadership Meeting 2025

Executive Leadership Meeting 2025
Event branding for Liberty Mutual’s annual executive conference

Event Mark
ELM needed a makeover—a mark and visual treatment that could be established and built upon year-over-year.

Onsite Branding
Once we had the look and feel, it was time to develop a cohesive experience across the whole suite of deliverables, including window clings, artwork covers, digital signs, name badges and more


Zoltar machine
This was an especially fun one to brand—a Zoltar machine that would give out custom Liberty fortunes.

Mobile App
At the event, the mobile app served as the attendee’s pocket conference assistant.

Result
5 concepts pitched
65 deliverables in
2 months.
135 attendees
1 happy CEO