Graphic Designer
From concept to completion, I developed a fresh brand identity and executed on a complex set of graphic needs for Liberty Mutual’s annual executive conference.
Skills: Branding identity, concepting, print design, environmental design, mobile app branding
ELM needed a makeover—a mark and visual treatment that could be established and built upon year-over-year.
Once we had the look and feel, it was time to develop a cohesive experience across the whole suite of deliverables, including window clings, artwork covers, digital signs, name badges and more
This was an especially fun one to brand—a Zoltar machine that would give out custom Liberty fortunes.
At the event, the mobile app served as the attendee’s pocket conference assistant.
5 concepts pitched
65 deliverables in
2 months.
135 attendees
1 happy CEO
I designed the full suite of event branding needs for Liberty Mutual’s 10th annual tech innovation event.
Skills: Branding identity, print design, environmental design, motion graphics
Attendees could shoutout the event on social media using fun animated posts.
During the event, the mobile app served as the attendee’s complete conference assistant.
A suite of cohesive onsite branded deliverables and swag were created, including: wall graphics, directional signs, digital animations, t-shirts, hoodies, water bottles, stickers, and more.
Event branding for Liberty Mutual's annual tech innovation conference
A mobile app for the event helped guide attendees to registration, breakout sessions and other activities.
Event signs, such as these pull-up banners, were used in the hotel lobby to greet attendees and mark special event areas.
A podium sign displayed a vertical treatment of the event mark.
A semi-translucent vinyl glass cling on the stairwell helped guide attendees to events on the second floor of the hotel.
A series of animated slides were created to welcome attendees, introduce the event themes and signal breaks. This is the theme introduction for Day 2: Play to win.